Building sites by day, AI in the evenings.
Industrial construction project manager by day, AI developer in the evenings and at weekends, for the love of it. Who builds VLA STUDIO, with what method, and why the name.
The founder
I’m François Vella. I manage projects on industrial buildings: sites where a delay has a price tag and every choice has to be justified.
I learned to code in my spare time, then never stopped. VLA STUDIO grew out of that double life: in the evenings and at weekends, when time allows, it’s where I build, purely for the fun of it, AI products with a site manager’s reflexes. A plan before the concrete is poured, tests before choosing, a budget you don’t overrun.
- Project manager, industrial buildings
- AI developer, for the love of it
- Sole proprietorship, since 2025
- Vendin-le-Vieil, northern France
The name
VELLA becomes VLA: drop the E and one L.
VLA is Vella minus the spare letters. A short name that reads like a reference mark on a drawing, for a studio named after the person who answers for it.
The method
Four steps, borrowed from the building site. They hold for a building as much as for an AI product.
- Scope A plan before the concrete is poured: what we build, for whom, and what we won’t do.
- Measure Tests before choosing: every model goes on the bench for quality, latency and cost.
- Build A budget we don’t overrun: lean pipelines, often local, closely tracked.
- Hand over We deliver what has been checked, snag list included, as at a building handover.
Two building sites
Same reflex, two building sites.
| Stage | By day · industrial buildings | Spare time · AI products |
|---|---|---|
| Before | A plan, work packages, a schedule | A brief, a model bench |
| During | Quotes compared like for like | Cost and latency tracked on every call |
| At the end | A handover, with its snag list | A measured go-live |
| What never forgives | A delay, with a price tag | A choice nobody measured |
No client is named here: what happens on site stays on site.
The Prisme lab
Every studio product goes through Prisme first, our test bench: models compared on quality, latency and cost, on consumer hardware. We keep what holds up, not what makes headlines.
- Voice speech, synthesis
- Text language
- Image generation
- Video generation
- Audio sound, music
- Generated 3D volumes
- Motion design animation
- Agents tools
- Workflows pipelines
- Consumer-grade
- Often 100% local
- Every choice is measured
The projects
Seven projects under way, at different stages. Each one has its own district on the home page.

Vendy Studio
A flat-lay photo becomes an on-model shot.
Ajusto
Compare quotes like for like.
Prisme
Measure, distil, train.
Tempest
A director, an actor, zero cloud.
SayAgain
You’re the foreman. They’re… creative.
NightShift
You drive all night. She’s lying to you.
Confidential project
A second game, built on the same engine.
Follow the build.
A post when things move, never filler. RSS for purists, email for everything else.